About Ash

Ash Kohli is the CEO of HCP Automotive, a leading automotive recruitment and consultancy firm with a strong presence across the Middle East and Asia. With over 25 years of luxury automotive experience in HR strategy, recruitment, and stakeholder management, Ash is a trusted advisor to manufacturers, dealer groups, and family-owned corporations.

As a highly intelligent, focused, and efficient leader, Ash is passionate about delivering successful outcomes for both clients and candidates. He always acts in their interest, and his selfless, impartial, and dedicated approach has made him a long-term relationship builder with a deep understanding of Arab business and culture. Ash is particularly passionate about the Middle East and Asia markets and is an innovative professional who strives for perfection in everything he does.

Working closely with Raj, together they lead a team of collaborative and highly experienced specialists who have a deep understanding of business and a proven track record of success. They help boards plan for the future in a new and exciting world by utilising their experience to help them restructure, re-hire, plan, and execute strategies to optimise their operations, resulting in a resilient world-class workforce.

“I believe that success in business is achieved by focusing on building strong relationships, and by consistently delivering exceptional outcomes. My passion for the Middle East and Asia markets and my deep understanding of business and culture enable me to bring a unique perspective to the table.

At HCP Automotive, we are committed to delivering world-class recruitment and consultancy services to the automotive industry, and I am proud to lead a team of collaborative and highly experienced specialists who share this vision. Together, we strive for excellence in everything we do and are dedicated to helping our clients and candidates succeed.”

In addition to his role at HCP Automotive, Ash also holds the coveted position of Advisor to Ultra-High Net Worth Individuals (UHNWI) and non-executive director for several groups in the Middle East region. He works seamlessly alongside complex family operations spread across several continents, bringing his deep understanding of business and culture to the table to help his clients succeed.

Ash’s exceptional leadership skills and wealth of knowledge and experience make him a valuable asset to HCP Automotive. His passion for success, focus on delivery, and dedication to his clients and candidates make him a respected figure in the industry. As the CEO of HCP Automotive, Ash is committed to driving the company’s growth and success by providing exceptional service to clients and candidates across the automotive industry.