Recruiting Strategy for a Dealer Group in the UK

The Brief
Kuldeep Kohli, senior account manager at HCP Automotive, was approached by an automotive dealer group in the South-East of England. The dealer group was struggling to attract and retain good candidates for some of their dealerships, and they needed a recruiter who could understand their company culture and ethos to be able to pick candidates that were completely aligned. The dealer group had a strong presence in the South-East of England and was looking to expand further. However, they were facing challenges in finding the right talent to help them achieve their growth ambitions.

Our Solution
At HCP Automotive, we understood the dealer group’s ambitions and, together with their senior management, strategized on how best to overcome the hurdles they had encountered. We project-managed the whole process, including the recruitment of key professionals for the dealer group’s dealerships.

To help the dealer group attract and retain top talent, we first worked with them to understand their unique company culture and ethos. We then developed a recruitment strategy that would attract candidates who were not only qualified but also shared the dealer group’s values and were a good fit for their culture. This involved creating job descriptions that reflected the company’s values and culture and using a mix of traditional and modern recruitment techniques to reach out to potential candidates.

We also trained the dealer group’s in-house HR team on best practices for recruitment, including how to conduct effective interviews and how to evaluate candidates based on their fit with the company’s culture and values. This helped the dealer group’s HR team become more effective in their recruitment efforts, resulting in more successful hires.

Finally, we successfully recruited a key number of ‘hard to find’ automotive professionals for the dealer group’s dealerships. We used our extensive network and experience in the automotive industry to identify and attract candidates who had the right qualifications, experience, and cultural fit for the dealer group. Through our efforts, the dealer group was able to grow its team with top talent and achieve its growth ambitions.

Conclusion
At HCP Automotive, we pride ourselves on our ability to understand our clients’ unique needs and develop tailored recruitment solutions to help them achieve their goals. In this case, we were able to help the automotive dealer group in the South-East of England overcome their recruitment challenges and grow their team with top talent. By understanding their culture and values, and developing a recruitment strategy that reflected those values, we were able to identify candidates who were not only qualified but also shared the dealer group’s vision and mission. Through our efforts, we were able to help the dealer group achieve its growth ambitions and position itself as a leading automotive dealer in the South-East of England.